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Timothy L. Drobnick Sr.
SALES SUCCESS MAGAZINE
©2001,2002,2003
Published 7/20/2003
Our Easy-Site! website building tem-plates include search engine tuning to help you and your client's
get better listings. This can be a very very valuable service to provide for your
clients.
There are no great tricks on this, but we do know what we are doing. We also do not
use techniques that get you banned from search engines. As of the posting
of this note 4/27/2003, you can see that I do know what I am talking about. Simply
go to google.com, which is the most popular
and largest search engine today, and type in this key word, sell webhosting.
Again type in:
sell webhosting
What did you see? Now search engines change from time to time, but as of 4/27/2003
the top 10 results on google.com are all my websites. So yes I know what I am
talking about.
I also want to give credit where credit is due. Everything I know about search engines
was taught to me by John Calder who has a very wonderful ezine website at
http://TheEzine.net
So here is how you tune your website for the search engines.
Your EasySite! templates will give you different fields to fill in information
for every page on your website. Yes this will take some work.
The first thing you need to do is find the key words that apply to your website.
Key words are the words that people type in the search engines when they are looking
for something. For example, I assumed that people would type in "sell webhosting"
if they wanted to find what I had to offer. But how do we know how many people
are searching using that key word?? Simple, go to this website:
click here
Type in key words you think people may use to try to find you. This webpage will
tell you how many people in march used overture to search for that key word. This
gives you a good idea if it is a good key word to try to control.
Get a complete list of key words you think will apply to your website. Do not
use key words that are not relevant to your website or it will backfire on you.
For example, here are a list of key words I thought would do good for my websites:
access internet isp reseller
active server page training
affordable internet business opportunity
affordable new internet business opportunity
american business opportunity
be your own isp
be your own isp
become a isp reseller
become a reseller
become your own isp
best business opportunity
best home based business opportunity
best home business opportunity
bulk reseller hosting
business income opportunity
business investment and opportunity
business job opportunity
business online
business opportunity classified ads
business opportunity for woman
business opportunity home based businesss work from home
business opportunity home based work from
business opportunity lead
business opportunity on line
business opportunity seeker
business opportunity
businesss opportunity home based canada
cheap dedicated server
cheap hosting reseller
cheap web hosting reseller
company isp own start
complete free isp own set steps up
computer server
control panel
cpanel dedicated server
cpanel hosting
cpanel reseller
cpanel web hosting
cpanel
dedicated host
dedicated hosting
dedicated linux server
dedicated server host
dedicated server hosting
dedicated server web hosting
dedicated server
dedicated web hosting
dedicated web server
domain hosting reseller
domain name reseller
dsm 4
dsm iv tr
dsm iv
dsm
easy business opportunity
fee is no owwn own start up
find business opportunity at home
free business opportunity lead
free business opportunity
free home based business opportunity
free home business opportunity
free internet business opportunity
home base business opportunity
home base business
home based business opportunity seeker
home based business opportunity
home based business
home based businesss business opportunity
home bases business opportunity
home business business opportunity
home business opportunity seeker
home business opportunity
home business
home internet based business opportunity
homebased business opportunity
host reseller
hosting reseller program
hosting reseller
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income opportunity home based business
internet based business opportunity
internet business income opportunity
internet business opportunity
internet business
internet home business opportunity
internet home business
internet information server
internet server
isp reseller program
isp reseller
legitimate home business opportunity
linux server
low cost dedicated server
making money
managed dedicated server
minority business opportunity
mlm business opportunity list
money making home business opportunity
money making opportunity
new business opportunity
on line business opportunity
online business opportunity
online home based business opportunity
online internet business opportunity
opportunity
own business
own your own isp
part time business opportunity
personal web server
rack mount server
remote access server
reseller account
reseller business
reseller dedicated hosting
reseller discount hosting plan
reseller hosting cpanel
reseller hosting low cost
reseller hosting plan
reseller hosting services
reseller hosting unlimited domain
reseller hosting
reseller opportunity
reseller plan
reseller program
reseller right
reseller services
reseller web hosting
sell web hosting
sell webhosting
serious home based business opportunity
server colocation
server hosting
server manager
server rack
site hosting reseller
small business opportunity
small business
sql server hosting
start your own business
start your own internet business
start your own isp
starting your own business
successful home based interent business opportunity
turnkey business opportunity
unique online business opportunity
unix web server
us business opportunity
virtual hosting reseller plan
web based business opportunity
web host reseller
web host reseller program
web hosting reseller plan
web hosting reseller program
webhosting
web server
web site hosting reseller
web site hosting
web site reseller
webhosting
wholesale business opportunity
work at home
work from home
work at home business opportunity
work at home business
work from home business opportunity
your own isp
I checked all those key words and saw that there were quite
a bunch of searches, so I would love to control all those
key words above.
Next you put these key words into your key word box we give you
on the EasySite! website builder. You can separate each
key word with a comma, but remember, a "key word" may be more than
one word. For example, the key words above will look like this
when I put them in my EasySite! key words box:
access internet isp reseller,
active server page training ,
affordable internet business opportunity,
affordable new internet business opportunity,
american business opportunity,
be your own isp,
be your own isp,
become a isp reseller,
become a reseller,
become your own isp,
best business opportunity,
best home based business opportunity,
best home business opportunity,
bulk reseller hosting,
business income opportunity,
business investment and opportunity,
business job opportunity,
business online,
business opportunity classified ads,
business opportunity for woman,
business opportunity home based businesss work from home,
business opportunity home based work from,
business opportunity lead,
business opportunity on line,
business opportunity seeker,
business opportunity,
businesss opportunity home based canada,
cheap dedicated server,
cheap hosting reseller,
cheap web hosting reseller,
company isp own start,
complete free isp own set steps up,
computer server ,
control panel,
cpanel dedicated server,
cpanel hosting,
cpanel reseller,
cpanel web hosting,
cpanel,
dedicated host,
dedicated hosting,
dedicated linux server,
dedicated server host,
dedicated server hosting,
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dedicated server web hosting,
dedicated server,
dedicated web hosting,
dedicated web server,
domain hosting reseller,
domain name reseller,
dsm 4,
dsm iv tr,
dsm iv,
dsm,
easy business opportunity,
fee is no owwn own start up,
find business opportunity at home,
free business opportunity lead,
free business opportunity,
free home based business opportunity,
free home business opportunity,
free internet business opportunity,
home base business opportunity,
home base business,
home based business opportunity seeker,
home based business opportunity,
home based business,
home based businesss business opportunity,
home bases business opportunity,
home business business opportunity,
home business opportunity seeker,
home business opportunity,
home business,
home internet based business opportunity,
homebased business opportunity,
host reseller,
hosting reseller program,
hosting reseller,
income opportunity home based business,
internet based business opportunity,
internet business income opportunity,
internet business opportunity,
internet business,
internet home business opportunity,
internet home business,
internet information server ,
internet server,
isp reseller program,
isp reseller,
legitimate home business opportunity,
linux server ,
low cost dedicated server,
making money,
managed dedicated server,
minority business opportunity,
mlm business opportunity list,
money making home business opportunity,
money making opportunity,
new business opportunity,
on line business opportunity,
online business opportunity,
online home based business opportunity,
online internet business opportunity,
opportunity,
own business,
own your own isp,
part time business opportunity,
personal web server,
rack mount server ,
remote access server ,
reseller account,
reseller business,
reseller dedicated hosting,
reseller discount hosting plan,
reseller hosting cpanel,
reseller hosting low cost,
reseller hosting plan,
reseller hosting services,
reseller hosting unlimited domain,
reseller hosting,
reseller opportunity,
reseller plan,
reseller program,
reseller right,
reseller services,
reseller web hosting,
sell web hosting,
sell webhosting,
serious home based business opportunity,
server colocation ,
server hosting ,
server manager,
server rack ,
site hosting reseller,
small business opportunity,
small business,
sql server hosting ,
start your own business,
start your own internet business,
start your own isp,
starting your own business,
successful home based interent business opportunity,
turnkey business opportunity,
unique online business opportunity,
unix web server ,
us business opportunity,
virtual hosting reseller plan,
web based business opportunity,
web host reseller,
web host reseller program,
web hosting reseller plan,
web hosting reseller program,
webhosting,
web server,
web site hosting reseller,
web site hosting,
web site reseller,
webhosting,
wholesale business opportunity,
work at home,work from home,work at home business opportunity,
work at home business,
work from home business opportunity,
your own isp
Ok, the next thing to do is to create a title for your webpage.
Every webpage should have a different title and the title should
have 1 or 2 of the main key words for that web page. Also the
title needs to be an accurate description of that webpage as it
will usually be the first part of the description in a search
engine listing.
What good is a top search engine listing if the title makes no
sense?
The title should be a short one sentence summary of your webpage. After
you create it put it into the EasySite! field for the webpage title.
Now you need to create a description. This can be as long as you
like but keep in mind usually only a small part of it will show up in
the search engine. Be sure it is an accurate description of the page
you are adding it to.
It would be a good idea for you to do some searches
on the search engine with the key words to see how other people are describing
their websites. Yours needs to stand out, be better, be different. Again
use some of the main key words for that webpage in the description. After
you create it put it into the EasySite! field for the webpage description.
After you have completed filling in the EasySite! search engine tuning
fields, you now have the hardest part, creating content on the webpage.
It is important that you use a lot of text on each page as this is what the
search engines look at. Also the key words you are trying to get control of
on the search engines needs to be used often throughout the web page in normal
copy.
There is no point in just repeating the words over and over. Some people
will list their key words hundreds of times with nothing in between, and this
will not fool the search engines. As a matter of fact it will get you banned
from them.
All you need to remember to do is that as you are writing your copy for the
website to naturally use the key words as often as possible. You will notice
that throughout this website I have listed my key words many times in normal
copy.
You should also put the key words in bold using the bold tags, google only picks
up key words in bold.
So lets review:
1. Make a one sentence title that is an accurate description and contains one or
two of your main key words. Make a different one for each webpage and put it in the
EasySite! fields on the search engine tuning section.
2. Make a short description that is an accurate description and contains one or
two of your main key words. Make a different one for each webpage and put it in the
EasySite! fields on the search engine tuning section.
3. Use this website
to find key words that people are actually using that they may use to find you. Make sure the key words
are used regularly throughout the webpage and put them in the
EasySite! fields on the search engine tuning section.
4. Use the key words throughout the copy on the website, using plenty of text, and put each
key word in bold tags.
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